.png){kind=small}
.png){kind=small}
.png){kind=small}
.png){kind=small}
Pachamama Ancestral
Brand Visual Identity Project
We focused on creating a consistent brand identity for Pachamama Ancestral, a Peruvian poncho store that celebrates Andean culture.
The typography and logo were designed to reflect Andean symbolism, bringing authenticity and recognition of local traditions. We incorporated earthy colors and patterns that symbolize connection and harmony with nature to enhance the brand's consistency.
Herbal Lumiar
Brand Visual Identity Project
In this project for a natural cosmetics store, we drew inspiration from the Art Nouveau style, known for its organic and elegant forms. The colors were intentionally chosen to reflect the essence of nature.
This project is not limited to creating an identity, but aims to establish an emotional connection with consumers, associating itself with tradition and care for the environment. This combination provides a sophisticated and unique aesthetic, aligned with the brand's proposal.
TUP Cloud
Brand Visual Identity Project
This project was carried out for a technology company whose mascot is a penguin, reflecting an innovative and accessible identity. The penguin symbolizes the ability to work as a team, an essential characteristic in the dynamic technology sector.
The choice of blue is a classic color palette in the industry, which we updated to a lighter shade, bringing a more relaxed and creative feel to the brand.
Ana Terra
Brand Visual Identity Project
In this project, we focused on creating a consistent brand identity in the realm of Ayurvedic massage.
The typography was chosen to subtly reference Sanskrit, lending authenticity and a nod to the origins of this ancient practice. We incorporated elements from Ayurvedic philosophy, such as colors, balance and harmony, into the design to enhance the brand's credibility and consistency.
This thoughtful integration of visual elements has resulted in a brand that truly embodies the essence of Ayurvedic massage.
Bicho Preguiça
Brand Visual Identity Project
The goal of this project was to create a visual experience that reflected the fun and creative essence of the products. Each element of the visual identity was designed to create an emotional connection with customers, making the store a special place for the whole family. The sloth is the brand's symbol, conveying characteristics of tranquility and lightness, which we reflected in our choice of pastel colors.
The Conference of the Birds (Farid ud-Din Attar)
Book Cover Design
The cover design for "The Conference of the Birds" visually translates the essence of the Sufi allegory. The Hoopoe is prominently centralized and highlighted, symbolizing the Spiritual Guide who leads the other birds (the souls seeking the Simurgh).
The composition of birds gathered at the base represents the "conference" and the start of the collective journey. The subdued color palette and the inclusion of Persian/Arabic calligraphy lend the edition a tone of a mystical classic and ground the project in its rich cultural and spiritual origin.